A multinational beverage company decided to implement Salesforce™ CRM as part of their Global Digital Transformation (GDX) strategy. Learn how Oxford helped them advocate for the best possible solution.
Multinational Beverage Company
Cloud Implementation & Deployment
Mobile App Development & Integration
A multinational beverage company decided to implement Salesforce™ CRM as part of their Global Digital Transformation (GDX) strategy to provide better insight into their customers’ usage and behavior. They launched the program with an initial pilot, to be followed by global deployment to 30+ markets worldwide. In the first phase, the client wanted to implement and deploy Sales Cloud and develop an integrated mobile application using Agile methodology. This app could be utilized by the field sales team in daily customer interactions and would have the capability to take orders from customers. The client initially contacted Oxford Global Resources to provide senior-level Salesforce program/project management expertise for solution and vendor management because their internal Salesforce knowledge was lacking. As the project progressed, the client decided to decrease their dependence on their implementation partner and build their own team of internal and senior-level external resources. As a result, they were looking for senior-level functional BA expertise, solution/technical architecting, release management, QA testing, training, and administration.
We provided Program Managers, Salesforce Architects, BAs, Developers, Admins, Trailhead LMS, Release Managers, and Scrum Masters. As our client continues to deploy the solution to different markets, our expert consultants have ensured they are building a long-term solution meeting the client’s requirements and aligning with best practices. The Oxford Project Manager along with Oxford SME’s have been able to challenge the implementation partner and advocate for the client to ensure maximum return on the solution. We have also provided additional expertise for front and back-end developers supporting the integration and development of the client’s mobile application linking into the Salesforce solution.
The client had a successful deployment of Sales Cloud and their mobile solution to multiple sites and markets in their Western European division. With our ongoing management and consultant support, the client continues to deploy the desired solution to additional sites while being able to increase system functionality and decrease reliance on partner resources. The flexibility that our model provides ensures they have continued knowledge transfer to internal team members from some of the most senior-level Salesforce resources in the market. This allows the client the agility and flexibility to quickly ramp up or down as project demands dictate.
As the client’s digital transformation continues, they have begun using Service Cloud and Marketing Cloud™. We have continued to support them with senior-level SMEs in these areas. We are also supporting the ongoing deployment and evolution of their Sales Cloud solution in conjunction with further iterations of the mobile application.