{"id":27367,"date":"2024-02-13T20:21:11","date_gmt":"2024-02-13T20:21:11","guid":{"rendered":"https:\/\/www.oxfordcorp.com\/?p=27367"},"modified":"2024-04-12T15:05:05","modified_gmt":"2024-04-12T15:05:05","slug":"spotlight-on-ginger-mccullough-ocm-practice-director","status":"publish","type":"post","link":"https:\/\/www.oxfordcorp.com\/de\/insights\/blog\/spotlight-on-ginger-mccullough-ocm-practice-director\/","title":{"rendered":"Spotlight On: Ginger McCullough, OCM Practice Director"},"content":{"rendered":"<p><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27449 alignleft\" src=\"https:\/\/www.oxfordcorp.com\/wp-content\/uploads\/2024\/02\/Headshots-for-Newsletters-9.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.oxfordcorp.com\/wp-content\/uploads\/2024\/02\/Headshots-for-Newsletters-9.jpg 300w, https:\/\/www.oxfordcorp.com\/wp-content\/uploads\/2024\/02\/Headshots-for-Newsletters-9-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Ginger McCullough, OCM Practice Director at Oxford, began her career out of a love of people and getting to know them. From her early years working in retail supermarkets to working in Human Resources to overseeing training programs, what drives Ginger is a passion for learning about individuals and what motivates them. To learn more about Ginger and her expertise, keep reading.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Can you tell me a bit about your background?<\/strong><span data-ccp-props=\"{}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">I have a very non-traditional career path because I have often bounced around. My career began in East Texas, Louisiana, Arkansas, and Mississippi retail supermarkets. My passion was speech and theater, so when I received a theater scholarship, I moved to attend the University of Texas and continued my work at the grocery store. I started to advance within the company \u2013 I had been promoted to store manager \u2013 and loved what I was doing, so I decided to focus on my career. I was offered a position in HR, and because I loved the training and creative aspects, I decided to do it. I fell in love with hiring, training, and supporting new employees. My career continued to progress until I reached a director-level role, and the company was implementing SAP ECC. They asked me if I would oversee the change management and training. Although I knew little about it then, I closed my eyes and jumped. I\u2019m so glad I did because I fell in love with it. <\/span><\/p>\n<p><span data-contrast=\"auto\">Because the role on the project was only a two-year commitment, <\/span><span data-contrast=\"none\">I then worked with a change management consultant for eight months before turning my focus to building a training and change management department for the company. I started with one intern and ended up with 23 direct reports and 250 indirect reports. Closing my eyes and jumping pushed me into a lane I never thought I\u2019d be in, but I am still appreciative today for that jump. I went from project life to VP of OCM and Training before moving to Columbus, Ohio, as Change Management and Training Director for a Large Manufacturing company and leading their S\/4 HANA project. After that, I wanted to do something new and do what I enjoy most: Leading organizations through change and speaking on behalf of the end user. I did some work as a consultant for Oxford on many projects across several industries, and throughout that work, I thought so highly of the people I worked with. I really wanted to be a part of<\/span><span data-contrast=\"auto\"> it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Can you share a specific success story or project that highlights your expertise in OCM and training?<\/strong><span data-ccp-props=\"{}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">When I was starting up the change department at a Texas supermarket chain, there were so many urgent requests that I had to prioritize. I was trying to step back and do what would be best for the company in the long run. Overall, we were missing someone to own the training and change initiatives inside each store. So, we created a Store Trainer role. They were responsible for change management and training initiatives inside their stores. We created 255 new opportunities, which helped retention, engagement, and excitement. I\u2019m very passionate about women in leadership, and this role had 83% women in it. Over the next three years, of the 83% of the women placed, 50% were promoted to management. It really helped people see their potential. By creating that role, we had better engagement with all the initiatives we drove after that.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">How do you stay current with the latest trends and best practices in OCM and training?<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">I am a nerd and proud of it. Every morning, first thing after my workout, I open LinkedIn and look at recent articles, anything SAP has introduced, or anything free I can read. I get a thrill out of learning, and if it doesn\u2019t cost me or the company anything, I love it even more. My network is very large, and I know a lot of people who are fantastic at what they do. I like reaching out and asking questions. No one can do it alone, and that\u2019s why you have a network. You surround yourself with people who know more than you. I pride myself on making relationships and asking people what they think. I also take opportunities to speak at conferences like Connect Success for SAP and Sapphire.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What strategies do you use to communicate and manage resistance effectively during the OCM process?<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">I focus on:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Transparent communication<\/span><span data-ccp-props=\"{}\"><br \/>\n<\/span><\/li>\n<li><span data-contrast=\"auto\">Engagement and involvement<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Actively engaging the end users in your decision-making<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Education and training<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.oxfordcorp.com\/the-importance-of-change-agents-sponsors-and-champions-in-organizational-change-management\/\"><span data-contrast=\"none\">Identifying change champions<\/span><\/a><span data-contrast=\"auto\"> \u2013 have that go-to person be a champion for what you\u2019re trying to deliver.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Proactivity when you see a concern or risk<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Celebrating quick wins with recognition or a reward<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">In your experience, how do you tailor OCM strategies to meet the unique needs and cultures of different organizations?<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Understand the culture as it stands.<\/span><\/li>\n<li><span data-contrast=\"auto\">Involve key stakeholders from the beginning.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Customize your communication strategies \u2013 the same strategy doesn\u2019t work in every organization. There may be preferred channels, so I would use what\u2019s been shown to be effective.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Make sure I\u2019m aligned with the organization\u2019s values.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Customize training and development to align with the values and culture.<\/span><\/li>\n<li>Keep an eye on what\u2019s working, and don\u2019t be afraid to change directions if things aren\u2019t working.<span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">What role does technology play in successful OCM, and how do you leverage it in your approach?<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">I use the available tools \u2013 email, collaboration, and communication platforms like Teams. I use anything that\u2019s already in place that I can. I also love using project management tools. Sometimes, change initiatives can be complex \u2013 you have multiple activities and people involved, so the tools can help with plans, execution, monitoring the change, and making sure you\u2019re efficient. I use software like Jira, Microsoft Project, and Learning Management Systems to house systems, deliver policies, and track whether employees are completing training. There is also an opportunity to collaborate better using this software.\u00a0<\/span><\/p>\n<p>I also love to use surveys and assessment tools like SurveyMonkey to gauge how we are doing and gather feedback.<\/p>\n<p>Vyond is an excellent tool for creating videos for communication and training in a relatable way.<\/p>\n<p><b><span data-contrast=\"auto\">Can you share any lessons you\u2019ve learned from a particularly challenging OCM project?<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">Any time there is a change, and people are involved, there is usually a challenge. I have learned that relationship-building with stakeholders at all levels of the organization is key. You can\u2019t be successful only focusing on the top or the bottom. I also make sure to stand up for the end user. Most of the time, front-line employees and middle managers don\u2019t have a voice. It\u2019s hard to speak up, especially when what you\u2019re sharing is not what people want to hear.\u00a0<\/span><\/p>\n<p>I always look at the future state first. Then, I look at the current state and capture gaps and difficulties. Then, I target those areas. Communication is key. Overcommunication is success. Do not assume anything.<span data-ccp-props=\"{&quot;335559685&quot;:1440}\"><br \/>\n<\/span><b><\/b><\/p>\n<p><b><span data-contrast=\"auto\">How do you foster collaboration and engagement among employees during the change process?<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">Keep them informed. Depending on the organization and industry, if there are gaps, recognize early the ways that employees are communicated with. You may find out they have a TV in the breakroom on which the company shares information \u2013 but it\u2019s been there so long it\u2019s overlooked. I believe in roadshows, sharing laughter, breaking bread, and in-person communication. You can learn so much from someone on their lunch break rather than days in an executive room. Go to the front line and spend time with people there. People love swag, so give them a T-shirt. Ask for their input, suggestions, and solutions. Ask what\u2019s working or not. I love assessments and surveys. Focus on the front line because, most of the time, your change will succeed or fail at that mid-management level. You have so many people leading there that it can fail if they\u2019re not on board. You must have buy-in.\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What inspired you to specialize in Organizational Change Management and Training, and how has this passion influenced your career path?<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">I\u2019ve always had a passion for helping people in general. I love teaching, coaching, training, and conquering new technology processes. I like coming up with new ways to motivate people. I used gamification long before it had a name when I was teaching cashiers to memorize product codes and throwing a sweet potato around the room. Whoever caught it had to know the number. I love having fun. I enjoy what I do, and I probably won\u2019t do it anymore when it\u2019s not fun. I love giving front-line people a voice.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:252}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ginger says, \u201cTraining has always been essential. It\u2019s the change piece that\u2019s a little foggy. People don\u2019t understand that the change is at the very beginning, and it ensures that the training is correct and ready to go. How often have we tried to train without thinking about the various elements? I want people to realize that change management starts at the beginning.\u201d Her journey with Oxford has just begun, but although we are at the beginning, we already have a brighter future with Ginger here to guide our clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:252}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ginger McCullough, OCM Practice Director at Oxford, began her career out of a love of people and getting to know them.<\/p>\n","protected":false},"author":9,"featured_media":27400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[183],"tags":[251],"category-tag":[],"class_list":["post-27367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-technology-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spotlight On: Ginger McCullough, OCM Practice Director - Oxford Global Resources<\/title>\n<meta name=\"description\" content=\"Ginger McCullough is a passionate OCM Practice Director from Oxford. 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