{"id":14359,"date":"2020-10-26T22:09:59","date_gmt":"2020-10-26T22:09:59","guid":{"rendered":"https:\/\/oxfordcorp.com\/?p=14359"},"modified":"2023-10-24T10:33:13","modified_gmt":"2023-10-24T10:33:13","slug":"native-and-mobile-first-experience-design","status":"publish","type":"post","link":"https:\/\/www.oxfordcorp.com\/de\/insights\/case-study\/native-and-mobile-first-experience-design\/","title":{"rendered":"Native and Mobile First Experience Design"},"content":{"rendered":"<p><strong>INDUSTRY<\/strong><br \/>\nFinancial Services<\/p>\n<p><strong>SERVICES<\/strong><br \/>\nStrategic Development<br \/>\nUser Experience Design<br \/>\nMobile First Design<br \/>\nGovernance<\/p>\n<p><strong>SKILLS<\/strong><br \/>\nUX\/UI Design<br \/>\nInteraction Design<br \/>\nVisual Design<br \/>\nUser Research<br \/>\nUI Content Strategy<br \/>\nInformation Architecture<\/p>\n<p><strong>The Challenge<\/strong><br \/>\nOur industry-leading client was creating an in-house studio and experience design group. This would provide B2C customers with the ability to self-manage their own accounts through interactive, real-time digital experiences in both native and mobile first responsive environments. Key program objectives were:<\/p>\n<ul>\n<li>Define the gap between current experience design capabilities and the desired future state<\/li>\n<li>Evaluate existing technology to support user journeys and digital experience optimization<\/li>\n<li>Establish metrics for the experience group\u2019s performance, efficacy, and ROI<\/li>\n<li>Develop interaction design resource allocation strategy to integrate user research, analytical, and business processes<\/li>\n<li>Reduce overall misalignment ratio from external agencies by building out internal experience design group<\/li>\n<li>Improve the overall experience, retention, loyalty, and lifetime value of each customer through in-house experience design excellence<\/li>\n<\/ul>\n<p><strong>The Solution<\/strong><br \/>\nOur engagement team worked with client stakeholders to complete a micro-assessment of their current state and confirm their go-forward strategy. This began with our team conducting in-depth interviews across the client\u2019s experience design and technical interests to accurately define the gap between the current experience design capabilities and the desired end state. We then worked to create a roadmap and resource plan customized to their specific projects and applications, specifically iOS and Android versions. Overall engagement outcomes included:<\/p>\n<ul>\n<li>Deployed a team of 12 UX, VD and IXD designer\/developers and strategists to create the desired future state design group<\/li>\n<li>Communicated weekly and monthly status updates on creation of MVP<\/li>\n<li>Created solutions and product design documentation<\/li>\n<li>Developed and implemented a Design-Thinking Manifesto to serve as their governance structure moving forward<\/li>\n<\/ul>\n<p><strong>The Result<\/strong><br \/>\nThe experience design group delivers optimized user experiences across the journey to customers based on their individual usage history and current state of usage, which enables customers to select specific activities to self-manage their accounts. The approach simultaneously delivered effective products while creating an in-house design studio. Our team also transitioned processes and strategies to support various applications and digital experience initiatives in house.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our client wanted to provide customers with the ability to self-manage their own accounts. Learn how Oxford helped them create an\u00a0interactive, real-time digital experience\u00a0in both native and mobile first responsive environments.<\/p>\n","protected":false},"author":10,"featured_media":22280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[181],"tags":[251],"category-tag":[],"class_list":["post-14359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-technology-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Native and Mobile First Experience Design - Oxford Global Resources<\/title>\n<meta name=\"description\" content=\"Our client wanted to provide customers with the ability to self-manage their own accounts. 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